
IP Contents
Characters
LoveChara's IP is built to resonate and to be shared.
Why empathy spreads.
Love Type Diagnosis — our own love diagnosis, taken 100 million times in ten months — expresses a user's personality and romantic tendencies as a character, so self-understanding and empathy arrive together. A character is not someone to look up to. It is a mirror for understanding yourself.
Once people can put themselves into words, they can also take the differences between themselves and others in a positive way. Deeper self-understanding changes how people communicate, and relationships move forward little by little.
We then carry those insights into manga, video, and social content, which turns understanding into something you enjoy while you learn. Meeting it again and again in everyday life makes an insight stick, and it shows up in how people actually behave and communicate.
LoveChara's IP runs on a cycle: understanding creates empathy, and empathy spreads into sharing. That structure lets our IP keep growing together with its users.
Characters Introduction
The full character lineup from our love diagnosis, Love Type Diagnosis.































