01 — Contents
Content for Gen Alpha and Gen Z
Our in-house content business, used 100 million times in 10 months.
- IP
- Applications
- Illustration & Creative Production
LoveChara
Diagnostics put you into words.
IP takes them to the world.
LoveChara is a next-generation diagnostics × IP platform. We start with diagnostics that visualize psychological and behavioral traits, then expand the experience through character IP.
Love is our first market. We do not confine diagnostics to self-understanding or dating content. We extend them across relationships, work, beauty, entertainment, and purchasing, embedding them in society as decision-making infrastructure that supports each person’s choices and communication.
About Us
A decision-making platform that connects emotion and action
LoveChara is a next-generation diagnostics × IP platform. We start with diagnostics that visualize psychological and behavioral traits, then expand the experience through character IP.
About Us→
Learn more
What we do
LoveChara designs diagnostics × characters × marketing as one integrated system, and supports the whole path from awareness to empathy to action.
Character IP
LoveChara helps users understand themselves and creates experiences that move people.
In an era when advertising struggles to reach people, we create brand experiences that begin with empathy rather than a sales pitch.
Collaboration Examples
Media & Social Buzz
It spreads through posts people share on their own, not through ads.
YouTube 
X 
YouTube
YouTube 
YouTube 
YouTube
Track record
Total UsersCumulative users50million
Diagnostics as the entry point, now used across dating, relationships, and work.
Latest
ABEMA original dating reality show "Love Power Kingdom 2" × "Mote Type Diagnosis 16" — a dating-approach-focused quiz site that visualizes the push-and-pull of attraction launches today.
Important: Warning about fraudulent sites impersonating our service "Love Character 64".
The results of a love diagnosis become a story in their own right. LoveChara Friends manga and anime officially launch on Instagram/TikTok.
Character profiles based on the diagnostic logic: 15 monthly posts that are “relatable, funny, and help you learn about love.”
Complete collection of 64 love-personality characters: "LoveChara Friends" LINE stickers officially released.
LoveChara inc.
- Company name
- LoveChara Inc.
- Established
- October 2025
- Representative
- Eiji Hirayama
- Location
- WeWork Shibuya Scramble Square 39F, 2-24-12 Shibuya, Shibuya-ku, Tokyo
- Business scope
- Planning, development and operation of diagnostic content; planning, production and licensing of character IP; development and provision of AI chatbots; relationship counseling services; on-demand school operations; diagnostics and campaign design for companies; and more.
- Capital
- ¥100 million (including capital reserves)
- Employees
- 30 (including contractors and partners)
- Key clients & partners / past collaborations
- AbemaTV, Inc.; Shueisha Inc.; Bandai Namco Amusement Inc.; Kodansha Ltd.; DMM.com LLC
- Contact
- support@lovechara.jp
- 2025Oct
Founded LoveChara Inc.
- Oct–Dec
Launched our diagnostic products (Love Type 16 / Love Character 64)
- Dec
Started rolling out IP content (manga, anime, social media)
- 2026H1
Scaled up corporate collaborations and licensing
- Aug
Launched our own relationship-counseling AI app; passed 40,000 users in one day
